Creating Scarcity-Driven Product Drops in the Luxury Handbag Market

Scarcity fuels demand, but it’s most effective when paired with relationship-building. MAGNETIQ allows luxury handbag brands to create gated drops that include exclusive content, follow-up invitations, and loyalty-building experiences.

Why it wins

  • Enhance perceived exclusivity
  • Keep customers engaged after purchase
  • Build a narrative around the product

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