Strategy·May 28, 2026
How to Justify Your Event Marketing Budget With Attendee LTV
The number that renews your event budget isn't attendance or impressions. It's attendee LTV versus non-attendee LTV — and the first-party data that makes it visible.
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MAGNETIQ Blog
Insights, trends, and strategies for creating exceptional consumer experiences.
Strategy·May 22, 2026
How to Measure Event ROI: Why Tracking Fails and What Works Instead
Your event worked. Your Shopify dashboard just can't tell yet because, even though you owned the room, you lost the person the moment they walked out.
Case Studies·September 23, 2025
How To Turn Event Attendees into Brand Storytellers
A proven experiential marketing playbook using UGC that delivers frictionless rewards, rich content, and genuine engagement.
Strategy·September 5, 2025
What if Community Engagement was a Lot More Measurable Than You Thought?
Every brand leader knows community works—they've felt that magnetic pull themselves. Yet there's a gap between knowing community drives results and being able to prove it will work for YOUR brand.
Features·August 1, 2025
Event ROI Is Not a Vibe, Let's Make It Measurable with Event Intelligence
You pour budget into booths, stages, and pop-ups, then chase vanity metrics while the real insights slip away. Event Intelligence solves the blind spot with QR-gated content and actionable post-event insights.
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Features·June 17, 2025
Introducing Co-Lab Studio: Where Customers Become Creators
Great brands aren't built on marketing alone, they're built by passionate customers who share their experiences authentically. Discover our powerful new way to harness User-Generated Content (UGC).
Partnerships·October 10, 2024
RStar Sports Launches Program for Superfans on MAGNETIQ
RStar Sports is officially launching its groundbreaking fan engagement program on MAGNETIQ, just in time for the WNBA Finals! As the Finals kick off today, October 10, fans can now participate in the most exciting part of the season, turning their passion into perks.
Strategy·December 1, 2023
Beyond Transactions: The Era of Commerce-Based Communities
As digital marketing continues to evolve, a new concept is growing in conceptual popularity, but has remained elusive in its execution. At MAGNETIQ, we've named this trend to be the era of "commerce-based communities," which are groups of consumers galvanized by a brand or creator, and are interested in engaging and forming bonds with others of the same affinity.
Strategy·November 1, 2023
5 Tips for Crafting Interactive Product Launch Campaigns That Convert
In today's highly competitive business landscape, launching a new product successfully demands more than just a standard marketing campaign. Customers expect engagement, interaction, and a sense of involvement.
Strategy·October 3, 2023
Tackling Complexity: The Headache of Specialized Marketing Campaigns
In marketing, the pursuit of creating specialized and memorable campaigns is a noble endeavor. Brands aspire to offer unique and engaging experiences to their customers. However, this aspiration often comes with its own set of challenges.
Strategy·September 27, 2023
Unlocking Customer Insights: Psychographic Profiling and Brand Engagement
The world of marketing and customer analytics is undergoing a profound transformation. In this new era, it's not just about demographics and purchase history. Brands are now diving deeper into the minds of their customers, understanding their values, interests, and behaviors through psychographic profiling and engagement activity.
Strategy·May 15, 2023
Turning Audience into Community
As a brand with a strong social media following, you have a unique opportunity to convert your audience into a community. While having a large following may look good for vanity metrics, it doesn't translate into the engaged, supportive, and loyal foundation that every brand seeks.
Partnership·April 27, 2023
Introducing Queer Candle Co.'s 'Queer Candle Club'
Queer Candle Co. has been bringing warmth and comfort to homes since 2018, and now they're taking their love of candles to the next level with their very first Magnet program.
Partnership·April 12, 2023
MAGNETIQ's Inaugural Activation with Nolcha Shows
We are thrilled to announce our partnership and live Magnet release with Nolcha Shows, a groundbreaking events company that brings together the worlds of fashion and Web3.
Announcement·April 5, 2023
Going Live: Our Beta Launch
We're excited to announce that after a successful Alpha program, MAGNETIQ is ready for its Beta release! We go live with our very first brand partners today, April 5th, 2023 – and we can't wait to share the platform with you.
Announcement·March 27, 2023
Unveiling: Alpha Launch
After a full year of building, we are ready to open up MAGNETIQ to the world! We're thrilled to announce that on Wednesday, March 29th, MAGNETIQ will be launching a small Alpha program.
Strategy·November 22, 2022
Reimagining The Brand-Consumer Relationship
What If Loyalty Programs Just Aren't Enough? Like human relationships, brand-consumer relationships are deeply emotional. The strongest brands do an excellent job of engaging with consumer emotions, which yields incredible results.
Company·October 26, 2022
MAGNETIQ: All Charged Up!
The brand-consumer relationship is at a crossroads. On the verge of fracture, timing and technology are perfectly positioned to revolutionize this connection.
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