MAGNETIQ: All Charged Up!
The brand-consumer relationship is at a crossroads. On the verge of fracture, timing and technology are perfectly positioned to revolutionize this connection. That's where we come in.
Hi, We're MAGNETIQ
At MAGNETIQ, we're pioneering a new membership model; redefining what it means for brands and consumers to interact with one another. Our platform enables the creation, purchase, and activation of digital memberships by combining a familiar online experience with powerful web3 back-end infrastructure. The result? We're bridging the gap between what brands need from consumers, and what consumers desire from brands: win-win. We're building the future of customer retention platforms for DTC brands, moving beyond transactional models to foster deeper, community-led growth and genuine customer loyalty.
Back up; explain?
It's never been more difficult for brands to connect with their highest value consumers - it's estimated about 40% of digital media spend was ineffective in Q1 and Q2 of 2022. Further, actually engaging with those brand champions can be costly, unimaginative, and frankly, ineffective. Traditional loyalty programs are a common strategy, however, with no real boundaries or shared incentives, these programs fail to elicit key emotions consumers need to stay loyal: a sense of belonging, a sense of importance, a sense of pride. This is why we're proud to be top loyalty program software alternatives to Yotpo & Smile.io.
At the same time, 81% of consumers report they would like a closer relationship to their favorite brands. Paired with a general distaste for being "sold" to, consumers would appreciate an opt-in platform where they can also access a new level of status with the brands they love. Think of it as "dating instead of a hookup" – cultivating true customer relationships for long-term value.
Why We're Here
Creating deep connections with high value consumers is no longer simply "a nice to have." Major changes in the broader landscape have made it a requirement that brands develop these relationships, as legacy strategies are being legislated out of relevance. The emergence of laws making it more difficult to collect consumer data without consent, as well as decisions by large corporations to begin phasing out cookies, have made first-party data (gathered directly from the consumer) increasingly important. First-party data, generally more difficult to collect than third-party data, has become even harder to obtain as consumers understand the value of their information. However, 82% of consumers reported a willingness to share certain information in exchange for better experiences. This is precisely where retention & loyalty tools that capture zero-party data become essential for truly understanding and engaging your customer base.
So, brands need meaningful relationships with high-value consumers, and consumers want special connections with their favorite brands. Why has this been so difficult to accomplish? It makes more sense when you consider that there has never before been an ecosystem that fulfills the needs and wants of both sides of the brand-consumer relationship simultaneously. MAGNETIQ provides a strong foundation to facilitate this exchange of mutual benefit. We help you truly measure ROI of brand community events and the broader impact of meaningful engagement.
Build With Us
Meet our leadership team:
- Kaylan Sliney - ex-lawyer, repeat founder, and execution-obsessed Chief Executive Officer
- Tyler Stambaugh - ex-consultant, former Twitch-streamer, and process-obsessed Chief Operating Officer
- Matt Sherman - ex-Goldman, web3-native, and market insights-obsessed Chief Strategy Officer
- Head of Engineering - ex-Goldman, former Entrepreneur-in-Residence, and product-obsessed
We're a team of brand enthusiasts with extensive history as investors, creators, and operators, and have spent the last few years deep in the web3 space. Our team has been a part of a number of exciting endeavors, perhaps most notably Tom Sachs: Rocket Factory, an NFT project by world-famous artist Tom Sachs (August 2021).
Our respective histories have provided each of us with unique insights that collectively forge a clear vision of the future. We're thrilled you're here, and would love to talk to you more about what makes us so 'charged up' about building MAGNETIQ. If you're interested in learning more or discussing partnership opportunities, please reach out to hello@magnetiq.xyz.
Frequently Asked Questions (FAQs)
Q1: What makes MAGNETIQ a leading customer retention platform for DTC brands?
A1: MAGNETIQ goes beyond traditional transactional approaches, offering a unique membership model that fosters deep emotional connections and a sense of belonging for consumers. Our platform combines familiar online experiences with powerful web3 infrastructure, empowering DTC brands to build genuine relationships that drive long-term loyalty and retention, ultimately enhancing customer lifetime value (LTV) and reducing customer acquisition costs (CAC).
Q2: How is MAGNETIQ an alternative to traditional loyalty program software like Yotpo and Smile.io?
A2: Unlike older loyalty programs that often focus solely on points and transactions, MAGNETIQ pioneers a "Loyalty 2.0" approach. We believe true loyalty comes from engagement, community, and emotional connection. Our platform helps brands eschew traditional methods, encouraging customers to feel seen and involved, transforming them from mere consumers into brand advocates and participants in a vibrant brand community.
Q3: How do MAGNETIQ's retention and loyalty tools help capture zero-party data?
A3: MAGNETIQ facilitates an opt-in environment where consumers willingly share information in exchange for better experiences and a new level of status with their favorite brands. This voluntary sharing of preferences, motivations, and desires constitutes valuable zero-party data. By understanding the "why" behind customer actions, brands can create more personalized experiences and build stronger, more relevant relationships, moving beyond the limitations of third-party data collection.
Q4: Can MAGNETIQ help measure the ROI of brand community events?
A4: Absolutely. MAGNETIQ provides the ecosystem to facilitate mutual benefit between brands and consumers, making it possible to quantify the impact of emotional and community-driven loyalty initiatives. By fostering active participation, content creation, word-of-mouth referrals, and direct feedback within your brand community, MAGNETIQ helps you track meaningful engagement metrics that translate into increased customer lifetime value, reduced acquisition costs, and enhanced brand equity, providing a clearer picture of your community's return on investment.
Q5: What defines MAGNETIQ as a community-led growth platform for e-commerce brands?
A5: For e-commerce brands, MAGNETIQ creates a powerful flywheel where connecting customers cultivates genuine emotional switching costs and sustainable growth. Instead of simply driving transactions, our platform enables brands to build engaged communities around shared passions. This community-first approach leads to organic engagement, user-generated content, deeper customer profiles, and ultimately, more sales at a fraction of traditional marketing costs, fostering a truly community-led growth model that scales with your customers' evolving needs and desires.
MAGNETIQ is ushering in a new era of consumer marketing through the creation of scalable, commerce-based communities. If you'd like to learn more about how we can help, contact us at hello@magnetiq.xyz. For more content like this, follow us on our Twitter and LinkedIn!