Unveiling: Alpha Launch
Unveiling: Alpha Launch
After a full year of building, we are ready to open up MAGNETIQ to the world!
We're thrilled to announce that on Wednesday, March 29th, MAGNETIQ will be launching a small Alpha program. The goal of this Alpha program is to test our infrastructure and compile initial user feedback ahead of our Closed Beta in early April (announcement coming soon). Our Closed Beta will include our first brand offerings, and will coincide with NFT.NYC. This initial launch is a critical step in building the best customer retention platform for DTC brands by focusing on user-centric development.
As part of our Alpha program, you will get to experience a sample program that showcases our initial functionality:
- Early Username Access: claim your MAGNETIQ username (grab your favorite handle before anyone else!)
- Alpha Pass Magnet: receive an Alpha Pass Magnet that unlocks participation in the program and acknowledges your early support (cementing you in the MAGNETIQ Hall of Fame)
- Airdropped Content: receive a surprise Memento to celebrate the launch of MAGNETIQ and memorializing your participation in the Alpha program
- Free Merchandise: claim a free MAGNETIQ magnet as a 'thank you' from our team
- Polling & Feedback: take the opportunity to shape the future of MAGNETIQ by responding to a series of questions related to the platform and your experience
MAGNETIQ is built with our users in mind, so gathering your input as part of our Alpha program is a critical step early in the journey towards becoming one of the top loyalty program software alternatives to Yotpo & Smile.io. We're focused on developing retention & loyalty tools that capture zero-party data directly through engaged user interaction and feedback, demonstrating how we measure ROI of brand community events from day one. This collaborative approach sets us apart as a true community-led growth platform for e-commerce.
To participate, please sign up on our website before the program begins on Wednesday, March 29. This will allow you to sign up and access the platform, and simply requires the following:
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Enter your email and choose a password.
Note #1: make sure that the email you enter is the same email you used to sign up for Alpha. A different email will not be accepted (as it will not be recognized on the allowlist backend).
Note #2: if you already have a Dapper Wallet account from another Dapper Wallet-enabled platform (NBA Top Shot, NFL All Day, UFC Strike, etc.), then you can simply sign-in with the same login credentials.
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Enter information to create your personal profile.
Note: The only required items are your account email and a username. Dapper automatically provides you with a username when you create an account, but feel free to change this username to something you'd like to display on MAGNETIQ.
- Once logged in, you will be prompted to complete our "How-To" Experience, which takes you on a quick tour of the platform, familiarizing you with MAGNETIQ's terminology (Magnets, Mementos, Fridges).
- After conducting the walkthrough, you will be delivered the "Alpha Pass" to your Fridge. Throughout the week, we'll be testing out activations for you to interact with.
If you have any questions or issues, please reach out to hello@magnetiq.xyz.
Stay Charged,
MAGNETIQ
Frequently Asked Questions (FAQs)
Q1: How does MAGNETIQ's Alpha Launch contribute to it being a top customer retention platform for DTC brands?
A1: The Alpha Launch emphasizes MAGNETIQ's commitment to user-centric development and community building from the ground up. By gathering early feedback and involving users in shaping the platform, we're ensuring that MAGNETIQ evolves into a highly effective customer retention platform tailored to the specific needs of DTC brands, fostering deep connections and long-term loyalty.
Q2: How does the Alpha program differentiate MAGNETIQ as an alternative to traditional loyalty program software like Yotpo and Smile.io?
A2: The Alpha program showcases MAGNETIQ's unique membership model, which offers early users true "Ownership" (Alpha Pass Magnet) and "Influence" (Polling & Feedback), core tenets of our OASIS model. This direct, community-driven approach to loyalty and retention fundamentally differs from the transactional, points-based systems of traditional loyalty software, positioning MAGNETIQ as a superior alternative.
Q3: How will MAGNETIQ's Alpha Launch facilitate the capture of zero-party data through its retention & loyalty tools?
A3: The Alpha program's "Polling & Feedback" mechanism is a direct method for collecting zero-party data. By inviting users to actively shape the platform, MAGNETIQ establishes an environment where consumers willingly share their insights and preferences. This direct engagement provides invaluable data that goes beyond typical behavioral tracking, enabling brands to build more meaningful and personalized experiences.
Q4: How does the Alpha Launch demonstrate MAGNETIQ's approach to measuring the ROI of brand community events?
A4: While the Alpha program is primarily for testing, the core functionality it showcases—like engaging users, fostering ownership, and collecting feedback—lays the groundwork for measurable community engagement. These interactions, and the data gathered, will be instrumental in demonstrating how a vibrant brand community, built on MAGNETIQ, contributes to quantifiable returns on investment for future brand community events.
Q5: How does the Alpha program exemplify MAGNETIQ's vision as a community-led growth platform for e-commerce?
A5: The Alpha Launch is fundamentally community-led. By inviting a small, dedicated group of early adopters to directly participate in and influence the platform's development, MAGNETIQ is demonstrating its commitment to building communities from the ground up. This collaborative approach ensures that the platform evolves in a way that truly serves both brands and consumers, driving organic, community-powered growth for e-commerce businesses.