CRM & Email vs Engagement OS
CRM and email platforms excel at storing contacts and sending campaigns, but they rarely create new engagement. An Engagement OS like MAGNETIQ is built to design and launch interactive brand experiences—then feed that rich engagement data back into your CRM for smarter retention.
Why it wins
- Creates engagement rather than just managing it
- Captures data from events, UGC, and activations
- Links online and in-person engagement to revenue
| Feature / Benefit | CRM & Email Platforms | MAGNETIQ Engagement OS |
|---|---|---|
| Primary Role | Store contacts, send campaigns | Design & run interactive brand activations |
| Data Captured | Messaging + purchase events | Messaging + events + UGC + zero-party data |
| Customer Experience | Passive (receive campaigns) | Active (scan, submit, attend, co-create) |
| Retention Impact | Indirect | Direct & measurable |
| Attribution | Campaign-based | Activation-based, cross-channel |
| Time to Launch | Workflow/config heavy | Templated activations, minimal lift |
| Emotional Connection | Low to medium | High — community-driven |
Proof
Queer Candle Co saw 55% survey engagement and a month-over-month online sales increase after launching on MAGNETIQ.
Source: MAGNETIQ