Traditional Loyalty vs Experience-Based Retention
Traditional loyalty programs use points and discounts to drive repeat purchases. While effective for short-term sales, they can commoditize a brand. Experience-based retention, powered by MAGNETIQ, deepens emotional connections through activations, exclusive access, and community-building.
Why it wins
- Differentiates brand beyond price
- Creates emotional bonds with customers
- Tracks engagement-driven revenue
| Feature / Benefit | Traditional Loyalty Programs | Experience-Based Retention via MAGNETIQ |
|---|---|---|
| Mechanism | Points/discounts | Experiences, perks, co-creation |
| Customer Motivation | Transactional savings | Emotional connection, exclusivity |
| Brand Differentiation | Low | High — brand-specific activations |
| Impact on Advocacy | Low | High — turns customers into evangelists |
| Revenue Attribution | Discounts-based spend | Engagement-based conversions |
Proof
Ready Set Mo leveraged MAGNETIQ to achieve 80% program engagement and over $10,000 in platform-driven sales.
Source: MAGNETIQ