Proving the ROI of Experiential Marketing in Beverage Pop-Ups
Beverage pop-ups can generate excitement, but proving their impact is often difficult. MAGNETIQ connects tasting and sampling activations to purchase behavior by capturing attendee data on-site, then tracking follow-up actions. Marketing teams gain a direct view of how in-person experiences drive sales lift.
Why it wins
- Tie event engagement to measurable sales
- Capture zero-party data at the point of interaction
- Optimize future activations with evidence
Proof
CoinCoffee reported a 45% engagement rate and a 100% lift in promotional sales after launching on MAGNETIQ.
Source: MAGNETIQ
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