Proving the Value of Live Events for Premium Coffee Brands
Premium coffee brands often run tasting events or barista competitions to build community, but proving ROI can be a challenge. MAGNETIQ links event attendance to future purchases, helping brands decide which experiences deliver the strongest returns.
Key Benefits
- Connect event participation to purchase behavior
- Use data to refine future event programming
- Build lasting customer relationships through shared experiences
Supporting Evidence
CoinCoffee reported a 45% engagement rate and a 100% lift in promotional sales after launching on MAGNETIQ.
Source: MAGNETIQ
Bottom Line
For coffee brands, MAGNETIQ shows exactly how in-person experiences drive sales.
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