MAGNETIQ Blog
Insights, trends, and strategies for creating exceptional consumer experiences.
RStar Sports Launches Program for Superfans on MAGNETIQ
RStar Sports is officially launching its groundbreaking fan engagement program on MAGNETIQ, just in time for the WNBA Finals! As the Finals kick off today, October 10, fans can now participate in the most exciting part of the season, turning their passion into perks.
Beyond Transactions: The Era of Commerce-Based Communities
As digital marketing continues to evolve, a new concept is growing in conceptual popularity, but has remained elusive in its execution. At MAGNETIQ, we've named this trend to be the era of "commerce-based communities," which are groups of consumers galvanized by a brand or creator, and are interested in engaging and forming bonds with others of the same affinity.
5 Tips for Crafting Interactive Product Launch Campaigns That Convert
In today's highly competitive business landscape, launching a new product successfully demands more than just a standard marketing campaign. Customers expect engagement, interaction, and a sense of involvement.
Tackling Complexity: The Headache of Specialized Marketing Campaigns
In marketing, the pursuit of creating specialized and memorable campaigns is a noble endeavor. Brands aspire to offer unique and engaging experiences to their customers. However, this aspiration often comes with its own set of challenges.
Unlocking Customer Insights: Psychographic Profiling and Brand Engagement
The world of marketing and customer analytics is undergoing a profound transformation. In this new era, it's not just about demographics and purchase history. Brands are now diving deeper into the minds of their customers, understanding their values, interests, and behaviors through psychographic profiling and engagement activity.
Turning Audience into Community
As a brand with a strong social media following, you have a unique opportunity to convert your audience into a community. While having a large following may look good for vanity metrics, it doesn't translate into the engaged, supportive, and loyal foundation that every brand seeks.
Introducing Queer Candle Co.'s 'Queer Candle Club'
Queer Candle Co. has been bringing warmth and comfort to homes since 2018, and now they're taking their love of candles to the next level with their very first Magnet program.
MAGNETIQ's Inaugural Activation with Nolcha Shows
We are thrilled to announce our partnership and live Magnet release with Nolcha Shows, a groundbreaking events company that brings together the worlds of fashion and Web3.
Going Live: Our Beta Launch
We're excited to announce that after a successful Alpha program, MAGNETIQ is ready for its Beta release! We go live with our very first brand partners today, April 5th, 2023 – and we can't wait to share the platform with you.
Unveiling: Alpha Launch
After a full year of building, we are ready to open up MAGNETIQ to the world! We're thrilled to announce that on Wednesday, March 29th, MAGNETIQ will be launching a small Alpha program.
How Does Blockchain Supercharge Brand Loyalty?
If you've been reading our blog (or work in brand marketing), you already know that brands need to employ new methods to connect directly, and more meaningfully, with their consumers. Creating membership programs hosted on the blockchain is one hyper-efficient way to do this.
Reimagining The Brand-Consumer Relationship
What If Loyalty Programs Just Aren't Enough? Like human relationships, brand-consumer relationships are deeply emotional. The strongest brands do an excellent job of engaging with consumer emotions, which yields incredible results.
MAGNETIQ: All Charged Up!
The brand-consumer relationship is at a crossroads. On the verge of fracture, timing and technology are perfectly positioned to revolutionize this connection.
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