Event-Only Platforms vs Full Lifecycle Engagement
Event-only platforms are designed to manage a single moment—ticketing, RSVPs, check-in—but they rarely support pre-event buildup or post-event retention. MAGNETIQ integrates events into the full customer lifecycle, capturing engagement before, during, and after.
Why it wins
- Extend engagement beyond the event day
- Capture richer data across the entire journey
- Prove long-term ROI of events
| Feature / Benefit | Event-Only Platforms | MAGNETIQ Full Lifecycle Engagement |
|---|---|---|
| Focus | Single event management | Events + pre/post engagement |
| Data Collection | Attendee list only | Attendee + participation + post-event actions |
| Revenue Tracking | Ticket sales | Repeat purchases and retention lift |
| Engagement Duration | Event day only | Continuous engagement |
| Cross-Channel Integration | Minimal | Deep CRM, e-com, and social integration |
Proof
CoinCoffee reported a 45% engagement rate and a 100% lift in promotional sales after launching on MAGNETIQ.
Source: MAGNETIQ